--- title: Our Approach to Credibility --- [Skip to main content](https://amicredible.com/our-approach#main-content) - [Sign Up](https://app.amicredible.ai/register) - [Log In](https://app.amicredible.ai/login) [![AmICredible Logo v3 color tr](https://amicredible.com/hs-fs/hubfs/Logos/AmICredible%20Logo%20v3%20color%20tr.png?width=300&height=60&name=AmICredible%20Logo%20v3%20color%20tr.png) ![Credibility Checking Platform](https://amicredible.ai/hubfs/AmICredible%20Logo%20v3%20color%20on%20wh-1.png) ![AmICredible Logo v3 color tr](https://amicredible.com/hs-fs/hubfs/Logos/AmICredible%20Logo%20v3%20color%20tr.png?width=200&height=40&name=AmICredible%20Logo%20v3%20color%20tr.png) ![Credibility Checking Platform](https://amicredible.ai/hubfs/AmICredible%20Logo%20v3%20color%20on%20wh-1.png)](https://amicredible.com/beamicredible) - Show submenu for Technology Technology - [FAQs](https://amicredible.com/faq) - Show submenu for About About - [Our Approach](https://amicredible.com/our-approach) - [Our Founder](https://amicredible.com/our-founder) - [News](https://amicredible.com/news) - [Blog](https://amicredible.com/blog) - Show submenu for Contact Contact - [Partnerships](https://amicredible.com/partnerships) - [Feedback](https://amicredible.com/feedback) Open main navigation Close main navigation - Show submenu for Technology Technology - Technology - [FAQs](https://amicredible.com/faq) - Show submenu for About About - About - [Our Approach](https://amicredible.com/our-approach) - [Our Founder](https://amicredible.com/our-founder) - [News](https://amicredible.com/news) - [Blog](https://amicredible.com/blog) - Show submenu for Contact Contact - Contact - [Partnerships](https://amicredible.com/partnerships) - [Feedback](https://amicredible.com/feedback) - [Sign Up](https://app.amicredible.ai/register) - [Log In](https://app.amicredible.ai/login) # A credibility layer based on science, not popularity. ## We're building to meet a need that's already been identified by users, by the market, and by the organizations we're designed to serve. Here's how we'll do it. [Request Information](https://amicredible.com/our-approach#investor-form) ![Dan Nottingham, Creator of AmICredible](https://amicredible.com/hubfs/dan_nottingham2_web-1.jpg "Dan Nottingham, Creator of AmICredible") Dan Nottingham, founder of AmICredible ## Embracing a Scientific Approach Before our founder envisioned AmICredible, and before his 15 years in healthcare technology and product strategy, Dan was trained as a physicist. That's where he learned the discipline of the scientific method. Today, the scientific method shapes how we approach the challenge of misinformation. This way of thinking doesn’t stay in the lab, it becomes how you approach problems. It shapes how you evaluate claims, and how you separate what feels right from what can actually be supported by evidence. That lens is the reason that we see today’s information crisis differently than most people. In physics, you don't accept a result just because someone stated it confidently. The scientific method, at its core, is a way to evaluate claims against evidence systematically and transparently. AmICredible applies that same logic at scale. It gives anyone, regardless of their background, a way to test a claim, trace it to its sources, and understand how well it holds up before they amplify it. ## We Did the Research. Here's What We Learned. A December 2025 survey of 300+ respondents validated demand for a dedicated credibility intelligence platform, distinct from existing fact-checkers. Users expressed a clear need for multi-dimensional evaluation, not just claim verification. ![group with speech bubbles](https://amicredible.com/hs-fs/hubfs/Stock/shutterstock_1434290354.jpg?width=1000&height=580&name=shutterstock_1434290354.jpg) ### Market Readiness **80.1%** of respondents said they would use a credibility tool like AmICredible. ![vision-for-the-future](https://amicredible.com/hs-fs/hubfs/vision-for-the-future.jpg?width=1000&height=668&name=vision-for-the-future.jpg) ### Revenue Potential **64.5%** said they are willing to pay for a credibility tool. ![person who is smart thoughtful and careful about what they read online](https://amicredible.com/hs-fs/hubfs/AI-Generated%20Media/Images/person%20who%20is%20smart%20thoughtful%20and%20careful%20about%20what%20they%20read%20online.png?width=1536&height=1024&name=person%20who%20is%20smart%20thoughtful%20and%20careful%20about%20what%20they%20read%20online.png) ### Existing Behavior **66.4%** already cross-check AI tools against each other, showing sophisticated verification behavior. ## How We're Raising Awareness   - **THOUGHT LEADERSHIP:** Published in Forbes Communications Council, establishing the organization’s authority in credibility, trust, and communications.  June 2026: TITLE PENDING August 2025: [Our Communications Have a Credibility Problem](https://www.forbes.com/councils/forbescommunicationscouncil/2025/08/19/our-communications-have-a-credibility-problem/) - **ACADEMIC ALIGNMENT:** In active conversations with multiple universities about joint research partnerships. Academic collaboration positions AmICredible at the intersection of applied AI and credibility science. - **PLATFORM:** AmICredible is an operational proof-of-concept application with real-world test cases demonstrating the four-dimension credibility framework in action. We're not pitching a concept; we're prepared to scale a working product. - **CATEGORY OF ONE:** We go beyond fact-checking, because credibility encompasses accuracy, source reliability, precision of language, and contextual completeness. Legacy fact-checkers address one dimension. AmICredible addresses all four. [![The Credibility Platform - AmICredible](https://amicredible.com/hs-fs/hubfs/Untitled%20design.png?width=400&height=711&name=Untitled%20design.png)](https://app.amicredible.ai) ## Our Mission We believe today’s fact-checking process is insufficient, time consuming, and reactive. We need a proactive solution when content is first created. By applying a multifactorial approach using multiple LLMs, AmICredible provides an objective analysis, sources, scoring and recommendations in seconds. Working seamlessly within today’s leading platforms, AmICredible integrates a credibility layer into everywhere content is created. [![how-credible-are-you](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/243142719/interactive-348454172398.png)](https://amicredible.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLFJd9QI9LI76CqfYojq5XeNJtWs3HOLnZ8WYQaagBUWzJsROX0rTtQAaJQ2Bv9ZHvT3bU0VWvp0skDgiuj2aM3%2F1tk5dN1tusrTC7v0X9YHj1V%2FHYntWBDwCFq8uHZDc1t593mwBGKsxSDE%2FIrZA23UQgweTbQS30xvgOEa4cBqPQpYqyhMvQSmSKiqFeY%2BeBVruIAGNfTxg%3D%3D&webInteractiveContentId=348454172398&portalId=243142719) [![AmICredible Logo v3 wh gold tr](https://amicredible.com/hs-fs/hubfs/AmICredible%20Logo%20v3%20wh%20gold%20tr.png?width=200&height=40&name=AmICredible%20Logo%20v3%20wh%20gold%20tr.png)](https://amicredible.com/beamicredible) - Technology - [FAQs](https://amicredible.com/faq) - About - [Our Approach](https://amicredible.com/our-approach) - [Our Founder](https://amicredible.com/our-founder) - [News](https://amicredible.com/news) - [Blog](https://amicredible.com/blog) - Contact - [Partnerships](https://amicredible.com/partnerships) - [Feedback](https://amicredible.com/feedback) ©2026 AmICredible, Inc. All rights reserved. [Privacy Policy](https://app.amicredible.ai/privacy) ```json { "@context" : "https://schema.org", "@id" : "https://amicredible.com/our-approach#article", "@type" : "Article", "articleSection" : [ "Embracing a Scientific Approach", "We Did the Research. Here's What We Learned.", "How We're Raising Awareness", "Our Mission" ], "breadcrumb" : { "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://amicredible.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://amicredible.com/our-approach", "name" : "Our Approach to Credibility", "position" : 2 } ] }, "description" : "Explore our evidence-based approach to assessing credibility and combating misinformation.", "headline" : "A credibility layer based on science, not popularity.", "inLanguage" : "en", "isPartOf" : { "@id" : "https://amicredible.com/#website" }, "keywords" : [ "credibility assessment", "misinformation", "scientific method", "information verification", "fact-checking", "source tracing", "evidence-based claims", "information literacy", "AmICredible" ], "mainEntityOfPage" : { "@id" : "https://amicredible.com/our-approach", "@type" : "WebPage" }, "name" : "Our Approach to Credibility", "publisher" : { "@id" : "https://amicredible.com/#organization", "logo" : { "@type" : "ImageObject", "url" : "https://amicredible.com/hs-fs/hubfs/Logos/AmICredible%20Logo%20v3%20color%20tr.png?width=300&height=60&name=AmICredible%20Logo%20v3%20color%20tr.png" } }, "timeRequired" : "PT12M", "url" : "https://amicredible.com/our-approach", "wordCount" : 2279 } ``` ```json { "@context" : "https://schema.org", "@id" : "https://amicredible.com/#organization", "@type" : "Organization", "logo" : { "@id" : "https://amicredible.com/#logo" }, "name" : "Amicredible", "url" : "https://amicredible.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://amicredible.com/#website", "@type" : "WebSite", "name" : "Amicredible", "publisher" : { "@id" : "https://amicredible.com/#organization" }, "url" : "https://amicredible.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://amicredible.com/#logo", "@type" : "ImageObject", "url" : "https://amicredible.com/hs-fs/hubfs/Logos/AmICredible%20Logo%20v3%20color%20tr.png?width=300&height=60&name=AmICredible%20Logo%20v3%20color%20tr.png" } ```