From the indefinite suspension of Jimmy Kimmel’s late night show, to Matthew Dowd’s firing from MSNBC, this week has been filled with outrage and backlash over comments about the killing of Charlie Kirk.

Credibility is the bedrock of our profession, and we are squarely in the midst of a trust crisis. Trust can make or break a career, a campaign, or even an entire brand. Recent studies confirm communication’s credibility problem, and as marketing professionals, I believe it’s our challenge (and ...