Articles about the challenges and impact of misinformation, and ideas for restoring trust and credibility to our conversations online.
By Dan Nottingham, Founder and CEO, AmICredible
To those leading the next generation of technology — founders, executives, engineers, investors, and visionaries — we are at a turning point. Artificial intelligence now has the power to inform billions of people faster than any platform in history. That power carries a responsibility we can’t ...
When information spreads globally in a matter of seconds, we need to change our approach to building and measuring brand reputation. We need a metric that captures a brand’s ability to earn and sustain trust in an online environment filled with noise, skepticism, and misinformation. We need to be ...
byDan Nottingham, creator ofAmICredible
From the indefinite suspension of Jimmy Kimmel’s late night show, to Matthew Dowd’s firing from MSNBC, this week has been filled with outrage and backlash over comments about the killing of Charlie Kirk.
AmICredible announced its official launch on September 16, 2025.
Credibility is the bedrock of our profession, and we are squarely in the midst of a trust crisis. Trust can make or break a career, a campaign, or even an entire brand. Recent studies confirm communication’s credibility problem, and as marketing professionals, I believe it’s our challenge (and ...
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The Rise of a Digital Storm We are living in what could be described as the Age of Misinformation. With over half of the global population now connected to the internet, information spreads faster and more widely than ever before. However, along with the benefits of instant communication comes an ...
The Real Danger Isn't the Technology Itself AI thrives on clarity of instruction. It is trained to balance competing ideas, weigh evidence, and generate useful output based on known facts and guidance. But when leaders step in and demand that certain truths be ignored, or that specific ideological ...
